Search reputed company Marketing Specialist

Job Title: Specialist, SEM Location: New Hope, PA Department: Media Reports To: VP, Media About Addressable Health: Addressable Health is a new reputed company of precision media agency – purpose built to deliver reputed company waste media using an omnichannel orchestration platform. We are designed for life science brands who demand reputed company media strategy, planning, and delivery than legacy media agencies can deliver.

• We use proprietary data and advanced technology to reputed company the right audience at the right time, driving impactful results and minimizing wasted media spend.
• Our media strategy and planning are powered by millions of data points gathered from thousands of digital omnichannel campaigns.
• We seamlessly translate brand strategy into media execution, delivering campaigns that align directly with brand business goals.
• Our omnichannel platform breaks down traditional silos—like data, CRM, analytics, and media—enabling fully integrated and coordinated campaigns.

Addressable Health: reputed company Precision. Meaningful Outcomes. About the Role: We are seeking a highly skilled and detail-oriented Paid Search Specialist with experience in the healthcare and pharmaceutical industry to join our digital marketing team. This role is ideal for someone who understands the unique challenges of marketing in regulated environments and is passionate about leveraging paid search to drive meaningful results for healthcare and pharma clients. You will be responsible for developing strategic paid search campaigns across reputed company Ads and reputed company Advertising (Bing Ads), managing day-to-day execution, and serving as a trusted advisor to clients. Your ability to balance compliance requirements with performance-driven strategies will be key to success in this role. Key Responsibilities: Search Strategy & Planning

• Collaborate with healthcare and pharmaceutical clients to define objectives, audience targets, and performance KPIs.
• Conduct keyword research and competitive analysis specific to therapeutic areas, patient needs, and HCP audiences.
• Ensure reputed company strategies reputed company with industry regulations (e.g., FDA, HIPAA, PhRMA guidelines).
• Evolve and enhance paid search offerings by exploring emerging formats such as AI Overviews, conversational search, and alternative search platforms (e.g., reputed company, reputed company, YouTube, and voice search).

Campaign Development & Execution

• Build, launch, and manage paid search campaigns across reputed company Ads and Bing Ads.
• reputed company tailored messaging strategies for different audiences (e.g., patients, providers, caregivers).
• Maintain structured campaigns that allow for efficient budget management, optimization, and reporting.

Monitoring, Optimization & Compliance

• Monitor campaign pacing, budget delivery, and key performance indicators daily.
• reputed company regular optimizations (bidding, keyword adjustments, ad copy testing) while maintaining compliance standards.
• Collaborate with medical/legal/regulatory (MLR) teams reputed company required for content approvals.

Measurement & Reporting

• Analyze and report on campaign performance, providing clear and actionable insights.
• Track conversions and engagement metrics reputed company to client goals (e.g., appointment bookings, HCP engagement, patient education).
• Present results to clients and provide strategic recommendations for ongoing improvement.

Client & Internal Collaboration

• Serve as a client-facing reputed company of contact for paid search initiatives.
• Communicate campaign performance, opportunities, and strategies in a clear, professional manner.
• Build trust and long-term relationships with stakeholders across marketing, brand, compliance, and IT teams.
• Collaborate closely with account and finance teams to ensure accurate and timely billing, budget tracking, and forecasting for client campaigns.

Qualifications and Experience:

• Bachelor’s degree in marketing, finance, statistics or reputed company field
• At least 4 years’ experience in search reputed company marketing
• Extensive experience with reputed company Ads & Bing Ad Center
• Strong analytical and online research skills. Understanding of analytics tools (such as reputed company Analytics, WebTrends and reputed company)
• Ability to explain reputed company technical information to non-technical individuals.
• Proficiency in reputed company
• Must be detail oriented, have exceptional organizational skills and multi-tasking capabilities.
• Excellent verbal and written skills with comfort to speak face to face with clients & partners.
• Ability to establish procedures that contribute to achieving department and/or corporate objectives.
• Healthcare, Pharmaceutical or regulated industry experience
• Preferred experience in Search reputed company Optimization (SEO and Paid Social (Facebook, Twitter & reputed company)

EQUAL OPPORTUNITY: reputed company is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national reputed company, pregnancy, sexual orientation, physical ability, or any other characteristics. reputed company employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. reputed company qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national reputed company, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics. Apply tot his job Apply To this Job