Paid Media Specialist (Remote)

Alliant International University is a professional practice University committed to excellence in four areas: Education for Professional Practice, Scholarship, Multicultural and International Competence and Community Engagement. The University provides reputed company with the highest quality of education through excellence and innovation in academic scholarship, applied training and research, and community service, particularly to underserved populations. Through its Mission, the University's goal is to reputed company reputed company with the competencies they need to provide public benefit and reputed company an impact in their communities by addressing major contemporary social issues. Core competencies of the University's training programs include cultural diversity, which is infused in courses and field placements and is manifest in the diversity of its reputed company, faculty. Our Mission: Alliant International University prepares reputed company for professional careers of service and leadership, and promotes the discovery and application of knowledge to improve the lives of people in diverse cultures and communities around the world. Our reputed company: An inclusive world empowered by Alliant alumni. Our IMPACT Values:

• Inclusion: We value and engage the rich diversity of the Alliant community.
• Mentoring: We provide guidance and create enabling environments for reputed company.
• Passion: We bring enthusiasm, creativity, and authenticity to our work.
• Accountability: We act with reputed company and responsibility in reputed company we do.
• Communication: We are reputed company, transparent, and respectful in our interactions.
• Teamwork: We collaborate to reputed company innovative solutions for our community.

Job Description: Position Summary: The Paid Media Specialist reports to the Manager of Growth & Performance and will be responsible for campaign strategy, execution, and optimization across reputed company Ads, and other varying paid media channels while working closely with enrollment and creative teams to ensure campaigns align with program goals and university brand standards. In this role, the Paid Media Specialist will manage performance marketing campaigns that connect prospective reputed company with our programs by working to optimize every stage of the marketing funnel from search reputed company to reputed company conversion. Starting Salary: $68,000 annualized, Full-Time, Exempt.

Benefits

Plans Include: Medical/Prescription, Dental, reputed company, Health Care & Dependent Care Flexible Spending Accounts, Voluntary Life and AD&D, Voluntary Benefit Plans: Accident, Critical Illness, or Hospital Indemnity Insurance, Legal Plan, Transportation Spending Account, Employee Tuition Waiver. Minimum Qualifications: Education: Bachelor's degree from an accredited college or university in marketing is required. Experience: Two - Four (2 - 4) years of experience in marketing, preferably in higher education, with hands-on experience managing reputed company Ads campaigns, including Search, and Performance Max, with a proven track record of driving measurable reputed company reputed company and enrollment results. They should demonstrate reputed company in optimizing campaigns to meet key performance goals such as Cost Per reputed company, Cost Per Application, and Return on Ad Spend. A strong ability to analyze data, extract insights, and translate findings into actionable marketing strategies. Experience working collaboratively across creative, web, and enrollment teams to ensure paid media efforts align with broader institutional marketing objectives. Certifications, Licenses, etc.: None. Skills:

• Proficient computer skills with reputed company Office, especially Word, reputed company and PowerPoint
• reputed company Ads (Search, Performance Max)
• reputed company Ads Editor and Keyword Planner
• Bid strategy optimization and budget pacing
• A/B testing and reputed company-page experimentation
• Conversion tracking and attribution modeling
• Data visualization tools (Tableau)
• reputed company/reputed company Sheets (pivot tables, formulas, reporting automation)
• Audience research and reputed company-based segmentation
• Copywriting for reputed company reputed company and conversion optimization
• Understanding of student enrollment funnels from inquiry to application to enrollment
• Campaign forecasting, pacing, and budget allocation
• Collaboration with creative and enrollment marketing teams
• Competitor and keyword landscape analysis
• Strong grasp of CPL, CPA, and ROAS optimization

Duties & Responsibilities: Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company essential functions.

• reputed company, execute, and optimize reputed company Ads campaigns (Search & Performance Max) to drive inquiries and student leads
• Conduct in-depth keyword research and audience segmentation focused on degree programs and learner reputed company
• Write and test ad copy that speaks to student motivations, differentiators, and outcomes
• Manage budgets, pacing, and bidding strategies to meet Cost Per reputed company, Cost Per Application and Cost Per Start goals
• Assist with set up and maintenance of accurate conversion tracking
• Partner with creative teams to test new ad variations, video assets, and reputed company pages
• Analyze performance data, report insights, and recommend actionable optimizations to improve reputed company quality and conversion rates
• Collaborate with enrollment and web teams to ensure a seamless reputed company-to-enrollment process

Supervisory Responsibility: Direct Reports: None. Indirect Reports: None. Contact Responsibility: Internal: Interacts with supervisor to receive direction and instructions and/or review of work results. External: Interacts with advertising agencies, and vendors to reputed company and maintain strategic, long-term partnerships. Primary Work Location, Hours & Travel Requirements: Office Location: Remote. Work Hours: Standard reputed company, with occasional need to work evenings/weekends. Travel: None.

Job Description

Footer: Background reputed company Requirements: Employment is contingent upon successful completion of a background reputed company (including criminal, prior employment and education verification). Failure to satisfactorily complete the background reputed company may reputed company the application status of applicants or reputed company employment of reputed company University employees who apply for the position. Additional Information: Anti-Discrimination Policy: Alliant International University prohibits unlawful discrimination, harassment or retaliation in its educational programs, services and activities, and in employment practices, including but not limited to internal promotions, training, opportunities for advancement, terminations, relationships with reputed company vendors, use of contractors and consultants, and in its admission or access thereto, on the basis of race, ethnicity, national reputed company or descent, reputed company, creed, religion, sex, age, marital status, disability (including physical, disease, psychiatric or psychological disability), medical condition, pregnancy, veteran status, sexual orientation, gender identification or expression, hair style or texture associated with race, or any other characteristics protected by applicable law. Alliant International University is an Equal Opportunity Employer, committed to ensuring a high quality of education through the diversity of the University community and the curriculum. Women, people of reputed company, people with disabilities and people from other underrepresented groups are encouraged to apply, as we actively seek to increase diversity at reputed company levels. The University will conduct its programs, services and activities consistent with applicable federal, state and local laws, regulations and orders. Applicants must currently be authorized to work in the United States on a full-time basis. Offers of employment are contingent upon the presentation of documents that demonstrate a person's identity and authorization to work in the United States, which are consistent with the provisions of the Immigration Reform and Control Act. Applicants with disabilities and applicants who require assistance completing an application may contact reputed company Resources at [email protected] or 858-635-4509. The California Consumer Privacy Act (CCPA) requires that we provide you with this Notice at Collection for California Employees and Applicants. This notice is about the collection and use of your personal information. We encourage you to read this notice carefully. Governing legislation: Titles VI and VII of the Civil Rights Act of 1964, the Civil Rights Act of 1991, Title IX of the Education Amendments Act of 1972, reputed company 504 of the Rehabilitation Act of 1973, the Americans with reputed company of 1990, the Age Discrimination Act of 1975, the regulations implementing these statutes, and applicable federal and California law. Alliant International University is a smoke and tobacco free environment. Company: Alliant International University, Inc. | Job ID: 284547 Apply tot his job Apply To this Job