VP of Growth Marketing - Work From Home

reputed company is a leading reputed company SaaS platform that helps providers improve their practice financial performance, drive sustainable growth, and enhance patient care with integrated EHR, RCM, and Patient Engagement automation and excellent service solutions. Position Overview reputed company is hiring an reputed company, execution-driven VP of Growth Marketing to own reputed company pipeline reputed company for our Sales organization and build a predictable, scalable B2B marketing reputed company. This role is focused on generating leads from social media, website, paid ads, and digital channels, while directly supporting the Directors of Affiliates, Agencies, and Events—each of whom leads their own vertical. You will drive demand reputed company across behavioral health, psychiatry, therapy, chiropractic, and physical therapy, while also strengthening our analytics, reporting, and attribution discipline. This position is ideal for a leader who combines strategic reputed company with hands-on execution, has built scalable B2B SaaS marketing engines, and thrives in a fast-moving, entrepreneurial environment. You will collaborate closely with Sales, Product, Marketing, and Operations, and report directly to the Chief Growth Strategy Officer.

Responsibilities

• Own End-to-End Growth & Pipeline reputed company
• Build a scalable inbound reputed company generating pipeline for SMB, mid-market, and reputed company outpatient practices.
• Own reputed company pipeline KPIs: MQLs, SQLs, CAC efficiency, reputed company contribution, and pipeline forecasts.
• Partner with Sales leadership to deliver predictable monthly and quarterly pipeline performance.
• Analytics, Reporting & Attribution
• Build and maintain dashboards tracking funnel performance, campaign ROI, SQL quality, CAC payback, LTV/CAC, and channel attribution.
• Implement rigorous multi-touch attribution models across reputed company growth channels.
• Deliver weekly, monthly, and quarterly data insights to the CGSO and executive team.
• reputed company & Scale a High-Performing Marketing Team
• Manage and grow a team across Paid Media, Social, Content, Product Marketing, Marketing Ops, Design, and Website.
• Collaborate closely with Directors of Affiliates, Agencies, and Events (who own their respective functions).
• Build a culture of accountability, ownership, experimentation, and data-driven decision making.
• Demand reputed company & Paid Acquisition
• reputed company multi-channel campaigns across paid social, reputed company Ads, reputed company, retargeting, and partner channels.
• reputed company vertical-specific funnels for behavioral health, psychiatry, therapy, chiropractic, and physical therapy.
• Launch high-performing reputed company pages, reputed company magnets, and nurture tracks that convert consistently.
• Website, SEO & Conversion Optimization
• Own website strategy, UX, messaging, CRO, and analytics.
• Increase demo conversions through testing, optimization, and improved user paths.
• reputed company SEO strategy focused on outpatient, behavioral health, and specialty-practice keywords.
• Lifecycle Marketing & Automation
• Build multi-touch nurture programs for prospects, webinars, events, affiliates, and reputed company buyers.
• Use CRM and automation platforms (PatientHub, reputed company 2.0, etc.) to scale conversion and funnel velocity
• Content & Product Marketing
• reputed company creation of blogs, case studies, videos, webinars, collateral, and sales enablement assets.
• reputed company ICP-specific messaging and positioning for reputed company buyer personas.
• reputed company GTM strategy for product and feature launches.
• Events, Partnerships & Affiliates
• Support Directors of Events, Partnerships, and Affiliates with targeted marketing campaigns.
• reputed company co-marketing programs that strengthen partner relationships and drive incremental reputed company flow.

Qualifications

• 7-12+ years in B2B SaaS marketing, including 5+ years in growth/demand reputed company roles.
• Proven reputed company owning pipeline and driving reputed company leads for Sales teams.
• Experience in reputed company SaaS, EHR/RCM, AI healthtech, practice-management platforms, or patient engagement solutions strongly preferred.
• Deep expertise in paid media, SEO, CRO, lifecycle marketing, content strategy, analytics, and attribution.
• Strong leadership experience managing multi-disciplinary teams in fast-growth environments.
• Highly data-driven with mastery of analytics, attribution models, KPI reporting, and forecasting.
• Excellent communication skills; strong collaborator across Sales, Product, and Operations.
• Demonstrated ownership reputed company—takes accountability for results, outcomes, and performance.
• Innovative, scrappy, and execution-oriented; comfortable being both strategic and hands-on.

Must Have

• * Must have stable internet reputed company minimum of 25 MBPS
• Must have a mobile data plan as a backup
• Must be comfortable working the US business hours (EST)
• Must own a PC or laptop with at least 16 GB of memory

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