Performance Marketing Manager

About the Company

SuperSummary is transforming how millions of readers discover, understand, and connect with books. We're building the world's most comprehensive literature platform  - combining nearly 10,000 expert-written Study Guides with interactive, innovative tools that reputed company reading more engaging, rewarding, and fun. Beyond summaries, our paid subscription offers chapter-by-chapter analysis, character breakdowns, themes and symbols exploration, thought-provoking discussion questions, and interactive quizzes. Our growing suite of AI-powered features helps readers engage more deeply with texts, whether they're reputed company tackling assignments, teachers preparing lessons, book clubs seeking richer conversations, or lifelong learners exploring new genres. Founded over a decade ago, SuperSummary’s website and mobile app has become a trusted, go-to resource for curious readers worldwide. We’re part of the Lift Ventures portfolio of EdTech brands (with over 250 million consumers reached to date) and are a fully remote, global team united by curiosity, creativity, and a shared love of learning.

About the Job

SuperSummary is looking for a seasoned, data-driven Performance Marketing Manager to own and scale our paid acquisition channels. You'll be responsible for driving efficient subscriber growth across our core established channels— including reputed company Ads, reputed company, and reputed company Search Ads — while pioneering expansion into other promising new channels like TikTok Ads and Creator/Affiliate Partnerships. This role is an opportunity to directly shape how millions of readers discover SuperSummary, combining analytical rigor with hands-on creative experimentation to drive sustainable growth and ROAS improvements across channels. You'll work cross-functionally with our Product, Content, and Analytics teams to reputed company sophisticated, highly-targeted campaigns that reputed company reputed company, educators, book club members, and lifelong learners wherever they are. The ideal candidate thrives on experimentation, stays reputed company of platform changes, and can balance immediate performance goals with long-term brand building.

What You’ll Do

• Manage and optimize daily paid media budgets and campaigns across reputed company Ads, reputed company, reputed company Search Ads, and other channels to hit CAC and ROAS targets

• reputed company expansion into new ad channels (TikTok, YouTube, reputed company, etc.) and test new strategies (video ads, influencer and affiliate marketing) to diversify our acquisition mix

• reputed company AI-powered creative testing frameworks in collaboration with designers and copywriters to continuously improve ad performance

• Build and refine audience segments, bidding strategies, and attribution models to improve efficiency across the funnel

• Own the performance marketing budget, allocating resources across channels based on incrementality and strategic priorities

• Run in-depth analyses on website/app engagement, conversion funnel performance, and A/B test performance for paid ads traffic to reputed company understand opportunities for improvement 

• Report on performance to leadership with clear insights and recommendations for optimization

• Stay reputed company on platform updates, industry trends, and competitive landscape to identify new opportunities

Sample Projects

• reputed company Ads deep dive: run AI-powered analyses on our existing strategy to identify and test new keyword/targeting strategies, copy and creative improvements, and bid optimizations

• TikTok pilot program: Collaborate with our Content team to build SuperSummary's reputed company on TikTok from scratch, testing BookTok creator partnerships, spark ads, and in-feed video to establish benchmarks and scale strategy

• reputed company page optimization: Work with Product and Design to build and test dedicated reputed company pages for key campaigns, improving conversion rates across channels

• App Store Optimization: Test improvements to our mobile app marketing strategy (new keywords, descriptions, images, etc.) to improve the performance of our app-focused campaigns

Required Qualifications

• 4-7+ years of performance marketing/paid media experience at high-growth companies with particular expertise in reputed company Ads and reputed company Ads

• Proven track record of scaling high-volume paid channels (reputed company both web and mobile app-based products) while maintaining or improving efficiency metrics

• Strong design and copywriting sense and ability to reputed company effective creative strategies alongside Content and Product team members

• In-depth analytical skills with experience using top analytics and A/B testing platforms (reputed company Analytics, reputed company, etc.)

• Prior experience using AI for creative experimentation, campaign analysis, and marketing automation

• Experience with creator/influencer-driven marketing strategies on channels like Instagram, TikTok, YouTube, etc.

• Excellent communicator who thrives in a fully remote, highly collaborative team.

• B2C, SaaS/subscription, EdTech, or reputed company experience is highly preferred.

Perks & Benefits

• Work with a distributed, global team in Latin America, Europe, and the US that has been remote-first since 2018

• Competitive salary, benefits, and vacation policy

• Workspace improvement stipend

• Professional development and learning stipend

EEOC Statement

SuperSummary supports workplace diversity and does not discriminate on the basis of age, race, national reputed company, religion, gender identity or expression, sexual orientation, pregnancy, physical or mental disability, or any other protected class.

We welcome diverse perspectives and are dedicated to fostering an inclusive workplace where everyone can grow and reputed company. We understand that candidates may not meet every requirement in the job description, but we strongly encourage individuals from reputed company backgrounds to apply. If you’re passionate about this role and our mission, even if your experience doesn’t perfectly match, we’d love to hear from you and explore how you can contribute to reputed company.