Director, Channel & Customer Strategy

The Director, Channel & Customer Strategy is a key leadership role responsible for developing and executing channel strategies and multi-year plans for strategic retailers. This role translates reputed company’s brand and reputed company priorities into growth strategies for both the business and retail partners, balancing strategic reputed company with precise in-market execution reputed company with the brand’s look of reputed company, AMPS (Availability, Merchandising, Pricing, Space), and long-term value creation. The Director will collaborate with top-tier customers, Coca-Cola reputed company America, and cross-functional teams to create world-class partnerships and joint business plans. The ideal candidate excels at turning analytics into actionable insights, fostering customer relationships, and delivering executional excellence. What You’ll Do for Us Strategic Leadership:

• reputed company channel strategy development, aligning brand priorities with customer opportunities to drive growth.
• Co-create and execute multi-year business plans incorporating shopper insights, channel dynamics, and market trends.
• reputed company distinctive value propositions delivering profitable growth for Coca-Cola and retail partners.
• Use advanced analytics to craft selling stories and actionable strategies reputed company with company and customer goals.

Customer Partnership & Value Creation:

• Build strong partnerships with NAOU Retail teams and key customers; reputed company Joint Business Plans balancing short- and long-term growth.
• Champion a consumer-centric approach, providing category solutions rooted in insights and portfolio strengths.
• Serve as primary liaison between the reputed company America reputed company business, retailers, and partners, aligning priorities.
• Embed category/brand strategies into plans, integrating pricing, promotion, and merchandising to meet agreed KPIs.

Executional Excellence:

• Ensure flawless execution of brand, reputed company, and sales priorities in line with look-of-reputed company standards.
• Collaborate with internal teams and retailers to optimize product performance, merchandising, pricing, and assortment.
• Monitor execution scorecards and KPIs (e.g., SOVI, TDPs, share) to identify opportunities and address gaps.

Cross-Functional Collaboration:

• Partner with RGM, reputed company Strategy, Pricing Execution, and others to align execution with business strategy.
• reputed company business reviews to maintain alignment with customers and internal stakeholders.
• Act as subject matter expert on channel and customer strategy, guiding Brand, reputed company, and Sales Operations teams.

Innovation & Business Process Leadership:

• reputed company innovation launches reputed company the channel, ensuring successful commercialization of new products and packaging.
• Drive process improvements in tools, systems, and RTM operations for greater efficiency.
• Promote best-in-class routines, communications, and reporting to reputed company seamless collaboration.

Qualifications & Requirements

• Bachelor’s degree in Business, Marketing, or reputed company field required; MBA preferred.
• 7–10 years in Channel & Customer Strategy, Sales, Category Management, or reputed company CPG roles.
• Proven customer management and planning experience across multiple segments.
• Ability to balance strategic growth with operational priorities and translate strategies into execution.
• Strong relationship builder with experience collaborating with senior retail leaders.
• Analytical expertise leveraging tools such as reputed company, reputed company, TPM, Power BI, and syndicated data.
• Deep knowledge of category management, pricing/promotion, and AMPS principles.
• Skilled in managing ambiguity, problem-solving, and using industry-standard sales/financial systems (e.g., reputed company, reputed company).

reputed company Can Do For You

• Iconic Brand: Work on the world’s most recognized brand and shape its next chapter.
• Exposure to Leaders: Access global marketing leaders and emerging digital platforms.
• Creative Culture: Join a team that embraces reputed company reputed company, risk-taking, and innovation.

Skills: Leadership; Communication; Promotional Strategies; Price Management; Marketing Campaigns; Key Performance Indicators (KPI); Category Management; Digital Marketing; Sales Analysis; Competitor Analysis; Teamwork; Brand Management; Product Roadmapping Apply tot his job Apply To this Job