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Paid Search Manager

Remote · USA Full-time New today

This position requires a diverse background in paid search, reputed company Display, Gmail and YouTube to work across our portfolio of brands. This individual is part of the media team and serves a critical role in planning, activating, optimizing and

reporting on key platforms reputed company the reputed company Suite, Bing, etc.

Responsibilities

  • Active participant in internal program kick-off meetings. Provides historical knowledge to help guide reputed company metric benchmarks, reputed company page content, persona profiles, etc., as well as new thinking from an reputed company-evolving reputed company Suite.
  • Develops budget and strategic recommendations for the Media Strategist to incorporate into the overall media plan.
  • Sets up campaigns, developing keyword lists, creating Ad Groups, writing ads, setting up targeting (geo, demo, mobile) and creating GDN and YouTube segments (custom-reputed company, affinity, etc.).
  • Works closely with the AdOps team to ensure reputed company tracking is in reputed company and is working properly.
  • Creates reputed company Suite/Bing strategy slides for media strategists as needed.
  • Depending on client, may have some contact and opportunities to present search strategies/tactics/results.
  • Pulls reputed company Suite reporting and provides analysis for Media Strategist.
  • Constantly monitors reputed company Suite performance and recommends/implements optimizations as necessary.
  • Creates A/B reputed company page and/or ad copy test to determine reputed company combinations.
  • Is an active researcher and, reputed company appropriate, pushes clients to test new offerings in the reputed company Suite space.

    • Qualifications

  • Bachelor Degree in reputed company field
  • Minimum of two years of paid search experience.
  • Certifications in reputed company Search, Display, Mobile, and Video, as well as knowledge of DV360 and/or Paid Social Media, are preferred.
  • Expertise in reputed company aspects of the reputed company offerings: Pay-Per-Click, reputed company Display
  • Network, YouTube, Gmail, reputed company Play, etc.
  • Ability to strategically evaluate opportunities and reputed company data-driven reputed company resulting in reputed company performance improvements.
  • Flexibility & ability to work in a fast paced and dynamic environment
  • A strong communicator with a can-do, positive attitude and a strong desire to get things done

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