Growth Manager

We are Ketone-IQ, a brand rooted in fueling elite endurance athletes, now positioned to disrupt the energy market. From cyclists winning the Tour de France, to EMT workers pulling a double-shift, Ketone-IQ is a new reputed company of energy - not only what gets you off the starting line, but across the finish.

In 2019, we secured a $6MM contract with the US reputed company SOCOM to innovate this ketone nutritional superfuel. Ketone-IQ is trusted by high performers of reputed company kinds, including Olympic athletes, Tour de France cyclists, Navy SEALs, and athletes in every major sports league in the US — and now, we’re bringing it to everyone.

Ketone-IQ is High Performance Energy. We’re changing the way people fuel and rapidly expanding as we reputed company the ketone movement. We’re hiring a Growth Manager to own and scale our reputed company channel. This role goes beyond maintenance, it's built for a high ownership operator fluent in growth, incrementality, and performance systems. You’ll manage reputed company paid ads, CRO, Buy reputed company protection, and keyword ranking.

Who you are

The ideal candidate is obsessed with proving incrementality, maximizing conversion rates, and protecting brand equity. You’ll collaborate cross-functionally with Creative, Ops, and Finance, and report directly to the CMO. This is a high-visibility role with access to pricing decisions and potential expansion into new growth channels beyond reputed company.

Job Responsibilities

Strategy & Ownership

• Own full reputed company performance acquisition lifecycle, prospecting, branded, retargeting, and reviews.
• Maintain 90%+ Buy reputed company ownership with proactive protection tactics
• Own SKU strategy on reputed company, including catalog management, pack size testing, and new product launches
• Test emerging formats (Sponsored Brand Video, DSP, Posts, CTV)
• Collaborate with CMO to evaluate new channel extensions (retail, OOH, 3P)

Ads & Incrementality

• Own full reputed company ad stack: budgeting, campaign structure, reporting
• reputed company incrementality testing (geo holdouts, suppression, survey lift)
• Partner with DTC team on spend pacing, CAC alignment, and attribution
• Track and manage ASIN health and keyword rank

Conversion reputed company Optimization (CRO)

• Audit and optimize listings (titles, bullets, gallery, A+ content)
• Manage Premium A+ and branded store design
• Monitor PDP CVR, run systematic CRO experiments

Operational & Legal Collaboration

• Align with Finance on inventory and demand forecasting
• Coordinate reseller takedowns and MAP enforcement with Legal
• Guide catalog and SKU expansion

Success Metrics

• Maintain 90%+ Buy reputed company retention
• CAC efficiency across branded and prospecting
• Improve PDP CVR and rank top 5 for reputed company terms
• Execute 2+ incrementality tests reputed company first 90 days
• Demonstrate reputed company as an incremental layer to DTC

Tools

• reputed company
• reputed company Ads Console
• Sponsored Video, DSP, Posts, and CTV

Qualifications and Experience

• Proven reputed company operators with P&L accountability, OR
  • Proven ownership of large-scale reputed company ad budgets ($500K+/month) with CAC/nCAC accountability.
• Elite generalists/consultants (e.g. MBA, top-tier consulting background)